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a true story

Discount apps pack your salon. Then no one ever comes back.

There is a way to keep your calendar full of clients who come back, at full price, without selling yourself short. Let me show you through the story of a beauty salon right here in Rescaldina.

↓
the trap

On apps, you rent customers. You don't own them.

You slash your prices by 50%, pay platform commissions, and attract people who only care about the price tag. Once the discount ends, the client vanishes without building any real loyalty to your business.

↓ here is what you are really paying, on a single treatment

60€ treatment on discount apps

List price60€
50% discount−30€
Platform commission−9€
Products + time−15€
What's left6€
Just once. Then they're gone.

The same, for a customer of yours

Full price60€
Products + time−15€
Profit45€
If they return 4 times a year180€
★★★★★
A client who comes back and recommends you.
and that's not all

You're standing in line with your competitors.

Customers find you in a list, right next to everyone else, and simply pick the biggest discount. So you're paying a commission to get beaten on your own turf.

Whoever discounts the most wins, not whoever does the best work.
Beauty Salon A
beautician · Rescaldina
−40%
Your salon YOU
beautician · Rescaldina
−50%
Beauty Salon B
beautician · Rescaldina
−60%✓
the way out

You don't have to win the discount war. You have to get out of it.

The solution isn't offering the biggest discount: it's having something of your own. With a website that truly represents you, customers find you for who you are, understand your worth, and come back at full price. You don't rent it from a platform taking its cut: it's yours, and no one can take it away.

They find you in a list of discounts→They search for you by name
Whoever is cheapest wins→They choose you, at full price
One time, then they vanish→They return, and recommend you
And building it for you is someone on your side: me.
about me
Michael Di Donna
Michael Di Donna
Legnano · vela.ddweb.it

Years ago, I was the easy target: I paid a lot for terrible service. That's why, with you, I speak plainly.

For over 8 years I've been building websites for small businesses, helping more than 80 get found and fill their appointment books.

8 years in the trade 80+ businesses helped
I know what it takes to get you found and chosen at full price. I turned it into a 4-step method.
what you get

A well-made website brings you loyal customers.

1
Gets you found
You show up on Google and Maps when people look for your service nearby, with a real website instead of just a social media profile.
2
Gets you chosen
Photos, reviews, and your story show in seconds why you're worth it. And they pick you at full price.
3
Lets you keep in touch
Customer phone numbers, emails, and WhatsApp remain yours, not the platform's. You can reach out to them whenever you want.
4
Brings customers back
A message at the right time brings the customer back: turning a one-time booking into a regular who recommends you.
the result

What changed for Dermatop.

Dermatop used to survive on discount apps: one appointment a week, but nobody ever came back. I built them their own showcase, a website that truly represents them, and applied the method. Today they get fewer new bookings, but they are loyal clients.

before · discount apps
4/month
appointments
0 returning
→
after · website + method
3/month
appointments
almost all return
The desktop website of Dermatop The Dermatop website on smartphone
The website I built for Dermatop: their showcase, not a throwaway deal.
real numbers, not empty promises
Dermatop
4.9★★★★★(87 reviews)
Beauty salon · Rescaldina
Open · closes at 7:00 PM
Call
Directions
Save
Website
Profile performance
Last 30 days
Views1.240↑120%
Calls38↑46%
Directions52↑60%
Website clicks67↑88%
Dermatop's Google profile today: calls, directions, and website clicks—real actions every month.
36 loyal customers

In the first year, about 3 new ones per month who come back at full price, instead of disappearing after the discount.

Out of 10 new customers, how many return

With apps1
With the method9

What a customer is worth in a year

From apps6€
Loyal customer180€
By using the same method, you can hit these numbers too.
Want customers who come back?

Tell me about your business in two minutes: I'll prepare a first draft of your website and show it to you. You see it before spending a single euro.

First draft ready within 72 hours. If you like it, we launch it online. If not, you saw it for free and that's it.